ZELMA ROSE is a line of jewelry designed by artist Lisa Anderson Shaffer. Inspired by the natural beauty of Northern California, Lisa's designs evoke the delicate balance of bold colors and refined details only found in nature. Each piece is handcrafted by the artist and represents her mission to create jewelry that is distinctive and memorable.
I am best known for modern fiber jewelry designs for Zelma Rose and fine art needlework installations. Taught by my grandmother Zelma, I first learned to cross stitch at 9 years old and immediately fell in love with the attention to detail and slow nature of the process. With an intergenerational collection of Anderson family needlework as my inspiration, I have been creating her own modern needlework for the past 15 years. As an artist I have partnered with creative companies like Etsy, ModCloth, West Elm, The American Museum of Natural History, SFMoMA, and Tiny Prints. I currently contribute to Martha Stewart Living as a West Coast Expert Contributor and Wayfair as a featured style Homemaker. I hold a BFA from the San Francisco Art Institute and a MS from San Francisco State University and I am a 3 time California Arts Council Artist in Residence Recipient, along with an Academy of Handmade Awardee for Best Artist in Needlework.
When I sit down in my studio to design for Zelma Rose, I reference a kaleidoscope of ideas and images. As an artist, I am a hunter and a gatherer. A visual editor, a collector, a cultivator, and a farmer of ideas and design. Sometimes a design will come to fruition in a single afternoon, other times it is the careful cultivation of successes and failures over the span of a year. Some of my designs are a year in the making, when one day everything just clicks. Moments like that feel magical and remind me how much I love the mystery of the artistic process. People always find this strange, but I do not sketch my designs. I write everything down in words in a notebook and then go straight to prototype. This is probably exactly what you are not supposed to do, but I love the changes that take place in the process. By listening to the materials and responding to what they are doing I always end up going somewhere a little bit different then I had imagined. It's exciting, challenging, and feels very genuine. You can read more about my process in this interview with Renegade Craft Fair and hear more on Vickie Howell's podcast CRAFTish.
Each year Zelma Rose donates a portion of our sales to charitable organizations that support quality mental health services to our returning veterans. This year a portion of our sales are supporting Team Rubicon.
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