Hello Dear Friends,

Welcome to JUNE! The last few months have been full of the most wonderful changes and shifts at Zelma Rose. It has been an exciting time in the studio. I am so thrilled to bring you over the next weeks a new website, new collection, and new logo. Did you spot it at the top of this message?! I was so lucky to collaborate with artist and calligrapher Rachelle Sartini Garner. She created this incredible hand written logo update for Zelma Rose. It's wild, free, strong, and seems to dance across the page. All the things I feel while in the studio creating for you. 


You'll also notice an entire new set of photography for Zelma Rose created by Jess Purple and Vyana Novus. This is just a hint at the new look and all the beautiful images that will be waiting for you on the new site when it launches in two weeks. I'll be sharing more details soon, be sure to check your email, there will be a surprise for email friends to celebrate all the newness. 

Zelma Rose turns 11 this summer. And that is thanks to you. 



Photography Jess Purple for @wearemattandjess Model + Art Direction Vyana Novus

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